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Balanced Scorecard Method - Definition, Components, and Benefits

What is Balance Scorecard Method?

Balanced Scorecard Method is a strategic management and performance measurement framework that helps organizations track and manage their business objectives by looking at four key perspectives: Financial Performance, Customer Relationships, Internal Business Processes, and Learning & Growth. It translates an organization’s vision and strategy into actionable metrics and goals, ensuring alignment between business activities and long-term objectives.
Think of it as a comprehensive business dashboard that goes beyond just financial measures to give a fuller picture of organizational health and progress.

The Four Perspectives

Money Matters (Financial)

Track the obvious stuff – revenue, profit margins, costs. But don’t stop there. Look at growth trends and where the money’s coming from. Are we making more from new products? Are costs eating into profits?

Customer View

What do our customers really think? Are they coming back? Are we getting new ones? This isn’t just about satisfaction surveys – it’s about understanding if we’re delivering what customers actually want.

Internal Operations

How smooth are our processes? Where are the bottlenecks? This is about making sure the engine of your business runs well. From production efficiency to service delivery times, everything that makes the business tick.

Growth & Learning

Are our people growing? Are we innovating? This perspective looks at things like employee skills, company culture, and how well we adapt to change. It’s about building for tomorrow, not just surviving today.

Making It Work

Keeping Score

Set clear targets for each area Make sure everyone knows what success looks like Track progress regularly Adjust when needed

Common Challenges

  • Picking the right things to measure
  • Getting everyone on board with new ways of tracking success
  • Finding time to actually use the data you collect
  • Making sure different departments work together

Real Benefits

Better Alignment

Everyone sees how their work connects to the bigger picture. Marketing knows how their campaigns affect sales, operations sees how their efficiency impacts customer satisfaction.

Clearer Focus

Instead of chasing every possible improvement, you know what really matters for your strategy.

Balanced Growth

You’re not just chasing profits at the expense of everything else. You’re building a sustainable business.
Remember: A good balanced scorecard isn’t about perfect measurements – it’s about having better conversations about what matters in your business and making sure you’re moving in the right direction.

Tips for Success

  • Keep it simple at first
  • Focus on what really matters for your business
  • Make sure people actually use it
  • Review and adjust regularly
This isn’t just another management tool – when done right, it helps everyone understand where the business is going and how they help get it there.

Mrs. Manju Diyya

Vice President – Tech
She is a versatile professional with a robust educational foundation spanning both the realms of chemical engineering and physical sciences. She holds degrees from esteemed institutions such as JNTU for Chemical Engineering and Osmania University for Physical Sciences. Additionally, she has expanded her expertise by earning a certification in Data Science from Intellipaat in collaboration with IIT, Chennai. With a solid background in both academia and practical application, she demonstrates a profound understanding of data science, particularly in artificial intelligence (AI) and machine learning (ML). She is a dynamic individual characterized by her analytical mindset and a proven ability to drive meaningful outcomes through data-driven methodologies.

Mrs. Yuhana Hassan

Associate Vice President – Strategic Planning & Business Expansion
With almost a decade of distinguished experience in senior business management, she brings a wealth of expertise in overseeing different divisions within the IT sector. Known for her strategic thinking and deep understanding of global market trends, she has successfully expanded businesses across vibrant markets in South East Asia and the Middle East. As a leader, she has led efforts in brand development and strategic planning, driving organizational growth and positioning the company as a market leader. Beyond her strategic role, her dynamic leadership style and unwavering commitment to excellence continuously boost our company’s performance.

Chandra Babu T

Lead – Business Development
IT professional with 20+ years of experience in program management, product management, delivery management, pre-sales, and process management. Started career as a Java developer from there onwards rose to different positions in companies like Birlasoft and Unisys Global Services. Major projects are involved in GE Money, Angola National ID, United Airlines, SIDBI Bank’s Enterprise Loan Management System, Bayshore Community Healthcare Services & Health Serve, etc.

Jeelani Sheik

Chief Marketing Officer
Jeelani Sheik, a seasoned marketing leader with 20+ years in the IT industry, specializes in digital marketing and product development. His expertise lies in leveraging data-driven insights in digital marketing to produce the best possible results within budget constraints, fueling growth for small enterprises and startups. Beyond marketing, Jeelani’s proficiency extends to delivery management, strategic planning, and process development, evident in his track record of establishing and scaling delivery centers, fostering key relationships, and leading transformative programs during his tenure in TCS and Tech Mahindra. As Spryple’s CMO, he drives innovative marketing strategies, enhancing brand visibility and spearheading growth.

Srinivas Somisetti

Chief Product Officer
Srinivas, an experienced IT leader with over 20+ years of expertise, focuses on product and project/operations management. He ensures top-notch software quality in various sectors such as HRMS, healthcare, ERP, and general insurance, serving major clients in India, Middle East and the USA. Starting his HRMS journey in 2001, Worked for Temple Technologies, 3i Infotech, Saahi Systems and Tetrasoft companies, played SME Role in conceptualizing and Developing HRMS Solutions in his previous companies and also took the ownership of multiple HRMS implementation systems. Proficient in both Waterfall and Agile methodologies, especially Scrum, he has played a key role in establishing quality processes, contributing to achieve CMMI level 3 in multiple organizations. He continues to support startups, offering assistance from their inception. He also excels in developing e-commerce platforms and news portals. Beyond IT, he manages his family’s school business.

Sree Lahari Raavi

Co-Founder SPRYPLE HR
Over the course of the last 10 years, her unwavering dedication and unparalleled expertise have played a pivotal role in transforming our startup’s trajectory. In these 10+ years of her startup journey, she has guided the teams in developing applications in Healthcare Technologies (Sanela Healthcare). In addition to this, she has managed the delivery of client projects like NDTCO and Hibbett. Her tenure at Accenture, serving esteemed clients such as Zurich Financial Services, underscores her depth of experience and her capacity to navigate complex challenges with finesse.

Mr. Sriganesh Sivasubramanian

Sr.Vice President – HR Lead
HR professional with a Master’s Degree in Commerce and an Executive Post Graduate Diploma in HR Management. Had been with IT majors and MNCs, viz. HCL Technologies, Deloitte Consulting, Tech Mahindra, and Sanela Technology for over 35 years in a managerial capacity for Talent Management, Talent Acquisition, Talent Development, and Global Mobility Management. Green belt certified process improvement specialist from Deloitte .

Mr. Venkateswarlu Boora

Chief Executive Officer
Venkateswarlu Boora, as the founder and CEO, being a Techpreneur, has transformed the HRMS & Payroll solutions landscape. Started journey with Healthcare Technology Solutions. He is known for his customer-centric approach followed by relentless innovations in Information Technology. In his 25 years of IT journey, worked for MNCs like TCS, Accenture, and served major clients like Zurich Financial Services, Bank of America, AC Nielsen, CVS Caremark, Ericsson, and HR across North America, Europe, and Asia Pacific. In his journey as a techpreneur, he established teams and provided many IT solutions for both Public and Private sectors in India, Malaysia, and the USA. His ventures, Sanela Healthcare Software and Sreeb Technologies, proudly count ISRO, NDTCO, and Hibbett among their esteemed clients.